Creating a cohesive brand identity is key to building a strong, recognizable, and memorable brand. A cohesive brand identity ensures that your customers can easily identify and connect with your brand across various platforms, which ultimately helps you stand out in a crowded market. But how does one go about creating such a cohesive brand identity? Here are three tips to help you get started.

To help you get started with the process of spring cleaning your business, here’s a cute little list of five things you can do to tidy up and refresh the branding-related aspects of your business.

This post could also be titled “Passion Projects: The Secret to My Sanity”

Because whether the studio is in a slow season or I’ve just needed a quiet weekend to myself to remember who I am as a designer, passion projects always save the day.