AI POLICY
AI is changing everything about the way businesses are run. As a creative business deeply rooted in human expression I feel like it’s important to outline exactly where AI is and is not used in this business so you can make an informed and empowered decision about working together.
Please note this is a living policy. I review it each season as my knowledge, tools, and practices evolve. Last updated: October 5, 2026
Where AI Is Not Involved
Your visual identity. Logos, color palettes, typography, and every strategic decision behind them are made by me, informed by our discovery process, my design background, my intuition, and my own eye. Nothing about your brand's visual world is ever generated by AI.
Concept development and revisions. The back-and-forth where we refine and lock in your design is just you and me.
Photography. All brand, lifestyle, and family photography is shot by me on digital or film cameras. I never use AI to generate, composite, or dramatically alter images.
Social media. A handful of my posts in the early-AI exploration phase used AI-assisted captions. I don't do that anymore. It doesn't sound like me, and I want what I share to feel like a genuine extension of who I am.
Where AI Is or May Be Involved
Strategy and presentation writing. Your strategy starts with you and me. I thoroughly read your questionnaires and then, using a template I created long before AI entered the chat, I write out my own thoughts, intuitive hits, and recommendations before AI goes anywhere near it. If you've given permission, I then share your questionnaires and my notes with an AI tool to tidy the language, and I check every line to make sure it still says what I meant. I may also use it to polish how I describe each design decision in subsequent presentations. The ideas and the decisions are always exclusively my own and rooted in a deep understanding of you and your brand.
Brand use guidelines. At the end of a brand project, you choose how your guidelines come together. I can enter your assets into my template by hand, with language that's standard across clients. Or, with your permission, I can share your brand kit with AI to draft language customized to your design choices (for example, why your primary logo suits certain uses). Either way, I review and finalize everything.
Website content. If your copy is incomplete when we build, I use lorem ipsum (the nonsense Latin designers use for missing copy) by default. With your permission, I can use AI to draft placeholder text instead so your pages feel coherent. I'll always flag it so you can review and edit before it's final. It's never a substitute for your voice. Fieldsites (my one-page website service for solo practitioners) includes Field Guide, an AI-powered interview tool that turns your own words into a first draft of your site copy. You can opt out and use a static questionnaire instead if you’d rather not use AI.
Website code. This is where I use AI the most, and where I'm the most excited about it. I've always written and customized code to make client sites more interactive and distinctive, and AI helps me take it further — faster troubleshooting and more exciting animations and plugins. I also subscribe to a code library that uses AI to build its Squarespace-friendly plugins. Because of this AI is not something I can remove from a web build. Additionally, Squarespace and Shopify both have AI features built into the platform themselves.
SEO and AIO. SEO is a specialty of its own, and not one that I am versed in enough to use without support. So I use AI to generate schema markup and to work through an optimization checklist on every website I build. It's standard practice in my process. If you choose to opt of those pieces I'll still write your page titles and descriptions and rename your images by hand, but your site will be less optimized for search and AI visibility unless you work with an SEO specialist.
Image editing. During editing I use Lightroom's built-in AI tools for small technical cleanup: removing people from backgrounds, clearing distracting traffic signs, that kind of thing. I never use AI to generate, composite, or dramatically alter images.
My own writing and admin. I write conversationally (and often wordily), so I sometimes use AI to tighten proposals (without sharing any identifying details) and presentations. I also used it to help set up some of my automated emails and templates, like payment reminders and next steps emails. I don't use AI for my day-to-day emails or to go through my inbox, and client details were never part of my initial set up. Lastly, when I do give it permission to do a final pass over my content I never use AI output as is. Everything is read, rewritten, and revised before it reaches you.
Your choices
Strategy writing, brand guidelines language, placeholder copy, and Field Guide are always your call. They're off unless you opt in, and you'll make those choices in a short AI consent form signed alongside your contract before the project begins. Custom code and SEO are part of how I work, and SEO can be opted out of, with the trade-off above. You’re welcome to change your choices at any time
Your information
Much of what you share with me is personal: your responses, your values, the story of your practice. I only put your questionnaires and project content into AI tools if you've told me in writing that you're comfortable with it.
The AI Consent and Preferences form you'll sign during onboarding spells out which tools I use and how your content is handled. I delete all client-project conversations and memory 30 days after handover.
The environmental side
Threats to the environment and creativity are the two things I hear most often when people talk about their hesitations with using AI in creative fields. While I have no fears about AI impacting the creative aspects of my own business, I am conscious that the AI tools I use require real energy and water to run and have huge impacts on ecosystems everywhere. For that reason I am incredibly discerning about when I use these tools and how heavily I weave them into my processes. I'm still learning what the right balance is, and I'll keep revising this page as I do but please know that this isn’t something I take lightly or use flippantly.
A final note
I have a background in both design and psychology. What I bring to this work is a multifaceted perspective that isn't replicable by a single piece of technology. Sure AI can help with logistics and drafts and functionality but it can't replace the judgment, care, and lived understanding that goes into actually building brands and websites that feel like true extension of who you are.
Questions?
If you have questions about how AI factors into a specific part of the process — or concerns you'd like to talk through before we start — please feel free to reach out at any time at hello@wildlingstudios.co.