AI POLICY
AI is changing everything about the way businesses are run. As a creative business deeply rooted in human expression I feel like it’s important to outline exactly where AI is and is not used in this business so you can make an informed and empowered decision about working together.
This policy may be updated as tools and practices evolve. Last updated: August 23, 2026
Where AI Is Not Involved
Your visual identity. Logos, color palettes, typography, and every strategic decision behind them are made by me, informed by our discovery process, my design background, my intuition, and my own eye. Nothing about your brand's visual world is ever generated by AI.
Strategy and creative direction. The thinking behind your brand — who you are, how you want to be seen, what your work is really offering people — comes from our conversations, the content you provide in your questionnaires, and my own creative discernment.
Photography
All brand, lifestyle, and family photography is shot by me on my digital or film cameras — nothing is AI-generated. During editing, I do use Lightroom's built-in AI tools for small technical cleanup: removing people from backgrounds, clearing distracting traffic signs, that kind of thing. I never use AI to generate, composite, or dramatically alter images.
Website Content
If you submit incomplete copy for your site, I'll use AI to draft filler content so the page feels like something coherent rather than lorem ipsum (meaningless words that used to be used in place of missing copy). I'll always tell you when this has happened and flag it so you can review and edit before it's considered final. Most people have found the drafted content to be a helpful starting point for their own words. It’s never meant to be a substitute for your voice.
Fieldsites(my one-page website product for solo practitioners) includes Field Guide, an AI-powered GPT interview tool that turns your own words into a first draft of your site copy. You can opt out and use a static questionnaire instead if you'd rather not use AI.
Website Code
This is where I use AI the most and where I'm the most excited about it. I’ve always written and customized code to make client sites more interactive and distinctive, but I’ve had limitations in how far I could go on my own. With AI I can both expedite and enhance the code I write, troubleshoot bugs faster, create more exciting plugins and animations, and generate more robust markup for SEO and AIO. I also subscribe to a code library that uses AI to build out its own Squarespace-friendly plugin offerings.
My Own Writing
I tend to write conversationally (and oftentimes, wordily). To combat that I sometimes use AI to help tighten or clarify my writing — proposals, emails, presentations etc. One thing about me though, is I will never use AI output as-is; everything gets read, rewritten, and revised with multiple passes before it ever reaches you. It’s much more of an editing tool than it is a actual writing tool.
Social Media
In the past, a handful of posts used AI-assisted captions. It's not something I do anymore because it doesn’t sound like me and if I’m connecting on social media I want my content to be truly pro-social and feel like a genuine extension of who I am.
Internal Admin
Like many small studios, I’ve started using AI behind the scenes to speed up and enhance my operational work — proposals, contracts, emails and the like.
A final note
I have a background in both design and psychology. What I bring to this work is a multifaceted perspective that isn't replicable by a single piece of technology. Sure AI can help with logistics and drafts and functionality but it can't replace the judgment, care, and lived understanding that goes into actually building brands and websites that feel like true extension of who you are.
Questions?
If you have questions about how AI factors into a specific part of the process — or concerns you'd like to talk through before we start — please feel free to reach out at any time at hello@wildlingstudios.co.