The Blog

Business Emily Johnson Business Emily Johnson

4 Ways I’ve Embraced AI in my Design Business

I’ve had a lot of conversations with creatives over the past few months about AI and how we feel about it, and the inconclusive conclusion is that feelings are pretty mixed. While I hear all sides and can empathise with the people who fear for their jobs and do agree with those who are concerned about some of the ethical implications of it, I, personally, am of the mind that when used ethically, responsibly, and with conscious intention, AI can be a great tool for all of us creatives.

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Branding, Business Emily Johnson Branding, Business Emily Johnson

3 things you need to create a cohesive brand identity

Creating a cohesive brand identity is key to building a strong, recognizable, and memorable brand. A cohesive brand identity ensures that your customers can easily identify and connect with your brand across various platforms, which ultimately helps you stand out in a crowded market. But how does one go about creating such a cohesive brand identity? Here are three tips to help you get started.

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Branding, Musings Emily Johnson Branding, Musings Emily Johnson

An ode to passion projects

This post could also be titled “Passion Projects: The Secret to My Sanity”

Because whether the studio is in a slow season or I’ve just needed a quiet weekend to myself to remember who I am as a designer, passion projects always save the day.

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Musings Emily Johnson Musings Emily Johnson

5 Things I Don’t Like About The Brand Design Industry

Every now and then you’ll hear me passionately complaining about how much I dislike the design industry. But, shortly after the cathartic complaining I remind myself that the “industry” that’s got me all riled up is really just the echo chamber I’m in thanks to The Algorithm, the kind of content I share, and the people I follow.

That said, however, there isn’t just one or two accounts that irk me. It’s an entire subculture within the industry that’s driving me nuts.

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Stories Emily Johnson Stories Emily Johnson

Origins

The origin story of Wildling Studios — where we came from, how we got here, and where we’re going next!

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