KR Craft
Web Design & Digital Presence
Platform
Squarespace
Additional Functionality
Commerce • Instagram Filters
Timeline
August 24 - October 31
With her site originally built on Shopfiy, KR was looking to create an impactful web presence that fully encapsulated her grit, her edge, and her femininity while also exalting her wildly magical art.
Because the site is primarily a shop, making it an intuitive shopping experience was key. Calls to action are sprinkled throughout every page to keep users engaged the entire time they’re on the site and gorgeous brand photography (all done by D Lindenlaub Photography) helped keep the whole site cohesive and V on brand.
There are over 1000 lines of custom code to make sure that the site is completely unique to KR Craft and to ensure that the mobile experience isn’t just your standard Squarespace mobile site.
