Christa Fontaine
Branding
One of the basic tenants of Christa’s brand is that change and evolution are just worked in. Nothing stays the same for long. Over the past 2 years we have transformed her visual representation at least 4 times. Does that follow your traditional branding best practices of creating a brand that stands the test of time? Not at all. But that’s never been the goal.
The main constant in the Christa Fontaine brand is Christa. And one of her many gifts is offering permission to “reinvent yourself as often as you’d like or as many times as it takes” - and she does it by leading by example.
Scroll through the gallery below to see the evolution so far.
Web Design & Digital Presence
Platform
Squarespace
Additional Functionality
Memberspace • Flowdesk • Dubsado • Instagram Filters
Timeline
On Going
Much like the brand in general, Christa’s website is in a near constant state of evolution.
I could put screenshots below of the thoughtfully laid out designs but the chances of you landing on a site that looks like those screenshots would be slim to none. So click the button below, dive into her site, and know that when you go back in the not too distant future, you’ll likely find something has evolved in its place.
A huge part of her current site is the community astro blog. It’s “a collaborative, expressive, and all encompassing astro centric blog/magazine masterpiece born as a creative response to the increased virtual clutter during the early days of Quarantine 2020.” To accompany the seasons we’ve also created Instagram filters for all of the astro seasons. You can check those out here.
