Design School Work
A collection of some of the most notable projects I worked on over the course of my one year intensive program at BCIT
(April 2017 to March 2018)
Logo Design
Project 1: Simple Living Poster Series
Objective
To design a three-poster series promoting a local event. Develop one concept with three points of view to promote that event. The three posters must share the same visual language. *You must invent the local event and sponsors.
Project Goals
Invent an upcoming local event, festival or conference. Create a series of three printed posters to promote that event.
The posters must: inform, identify, delight, persuade, and differentiate the event.
Demonstrate the ability to apply basic elements and principles of design covered in class to the poster series design.
Demonstrate the ability to successfully develop one concept or theme into three variations or points of view (takes).
All three posters must share the same visual language
PROJECT 2: VICTORIA COFFEE SHOP GUIDE
Objectives
To design a Brand Booklet that promotes ONE unique aspect of the city you live in.
To create a memorable visual language and tone that describes the ‘personality’ you want to promote.
Your design must have a clear concept or theme.
Your design must inspire understanding and loyalty for what makes the city you live in unique.
Design Brief
What is the design problem?
Victoria has so many amazing coffee shops all throughout the city but if the spot isn’t in the downtown core, it’s less likely that people will find them.
What is the story and real issue the design needs to address and solve? i.e. What makes City X unique and different from other cities?
Victoria has a real community-over-competition vibe to it so although there are a lot of cities with incredible coffee shop scenes, Victoria is unique in that you find that the various coffee shops are in competition with each other. Each coffee shop offers different things that allow them to be unique while not being in direct competition with each other.
Who is the client? Create and research possibilities.
The clients for this project are the 20 cafes participating in Victoria’s WE ARE LOCAL campaign.
Who are the competitors or allies?
Right now the only ways people can find out about the coffee shops in the city is through Google search results and bloggers who have written about the city on their blogs. While those are both good options for tourists, this booklet will provide them with a more complete guide and put all of the information in one convenient place.
Who is your target audience? Be specific and detailed in terms of demographics: male/female? age? single/married/families? interests? leisure activities? work bracket? income? beliefs? personality? culture? what do they wear? where do they shop? where do they live?…
The target audience for this booklet is 18-35 year old males and females. Ideally they would be tourists to the city and looking for the best places to have a fabulous coffee shop experience. They might not have a ton of money but they’re willing to spend a bit of money on a decent coffee especially when they know they’re supporting the economy of the city they’re visiting. The target audience appreciates a friendly, cozy atmosphere partnered with a great cup of coffee. They’re slightly on the “hipster” spectrum and will favour a cafe with a relaxed vibe over one with a chaotic one even if the coffee is better at the chaotic one. The target audience knows a good cup of coffee when they have one and they’re able to chat with baristas about the coffee they’re being served.
Create a persona or an ideal visitor.
Poppy is a 22 year old female visiting Victoria from the UK. She’s heard about the coffee shop scene in the city and wants to check out a few of them before she leaves. She’s a quiet solo traveller who wants to find a cozy coffee shop to curl up in, enjoy a fabulous cup of coffee and spend an afternoon journalling about her travels so far. She’s seen a few cafes as she’s walked around but doesn’t know which one she’d like best. Her time is limited so she opens her Victoria coffee shop booklet to find the closest coffee shop to her that will keep her caffeinated and cozy.
What is the most powerful way to connect with your target audience?
Simple branding, minimalist design, and being sure to effectively communicate that this booklet is for coffee lovers and coffee shop lovers.
What makes the project unique, inspiring, and delightful?
Adding specialities and fun facts about each coffee shop allows tourists to feel more like locals and gives them the opportunity to have the best experience possible at the coffee shop they choose to go to. The city is a bright, colourful one so this will also be reflected in the booklet making it a pleasurable experience when they flip through it.
*Key Message: What’s in it for your audience? What’s the benefit for them? What do they want to get out of it? What is your message to them?
The goal of the booklet is to provide both locals and tourists with information about the best coffee shops in and around the city. The audience will receive well researched information, maps showing them where the coffee shops are, drink suggestions based on the specialties offered at each cafe, and a fun fact about each coffee shop included in the booklet.
What will draw your target audience to pick up the booklet and participate?
Enticing colours, simple design, and a simple, modern typeface will pull in audiences and encourage them to pick up the booklet and head out to a fun coffee shop in the city.
What will deter your target audience from being interested in the booklet? How will you overcome this?
With lots of information available on the internet and fewer people relying on paper goods, it’s possible that this booklet won’t be appreciated as much as it might be if it were digital. That being said, by adding an adhesive strip to the back of the booklet that allows people to attach it to their journals, maps, or other books they keep in their bag will prevent it from getting lost in the shuffle and make it easy for people to find it when they’re looking for it. The booklet will also be created in a PDF that can be accessed via the QR code on the back of the booklets, allowing for digital access if people would prefer to use it that way.
How will you measure your success?
Success will be measured through an increase in business for the 20 coffee shops. If the coffee shops experience higher volume once the booklets are released, the campaign will have been successful!
PROJECT 3: DIGITAL & PRINT NEWSLETTER
Objective
Create a newsletter on any topic you want and formatted it for both a mailout and a digital copy.
Using content from my existing blog, Cashmere & Plaid, I created a Maker’s Newsletter featuring an interview, a shop feature, a DIY, and a welcome message. All of the content was written & photographed by me. The layout was created in InDesign.
